Our Leadership

Our senior leadership brings deep experience to managing our business and setting the strategic direction of the company.

Jon Moore

President and Chief Executive Officer

Jon Moore serves as President and Chief Executive Officer for Philip Morris USA, where he leads the company's efforts to responsibly manufacture and market its brands to adult tobacco consumers in a financially disciplined way.

Since joining the Altria family of companies in 2003, Jon has held various leadership roles including Vice President, Heated Tobacco Products, leading efforts to bring innovative heat-not-burn products to the American market on PM USA's behalf; Managing Director, Brand Management Heated Tobacco Products, PM USA, Director of Marketing, Nu Mark, various roles within Altria Group Distribution Company and brand management roles for PM USA and U.S. Smokeless Tobacco Company. 

A graduate of Fort Lewis College, Jon serves on the Board of Directors for Partnership for the Future, a Richmond based non-profit that helps motivated high school students with limited resources transition from high school to college and employment.


Sheila Freeman

Vice President
Manufacturing

Sheila Freeman serves as Vice President, Manufacturing, where she oversees Philip Morris USA's smokeable tobacco brands. She is responsible for the day to day strategic direction of PM USA Manufacturing.

Sheila joined the Philip Morris USA Finance Department in 1991. After assignments in Finance and Operations, she joined the Information Services Organization where she held many positions including Managing Director, SAP Competency Center. She then joined the Sales Organization, and was appointed Managing Director, Customer Services and Distribution and subsequently Managing Director, National Accounts. She then moved to PM USA Manufacturing in the position of Senior Director, Operations Logistics. Sheila most recently held the position of Senior Director, Regulatory Planning.

Sheila serves on the Board of Directors for the CARITAS Organization. She attended the University of Alabama in Tuscaloosa for her undergraduate studies, where she majored in Accounting, and Mississippi State University in Starkville, where she received her M.B.A.

Michael Manson

Vice President
Heated Tobacco Products

Michael Manson is Vice President, Heated Tobacco Products, leading efforts to bring innovative heat-not-burn products to the American market on PM USA's behalf.

Since joining the Altria family of companies in 2009, Michael has held various roles in Finance, Strategy & Business Development, Sales and Brand Management. Most recently, he was Senior Director, Heated Tobacco Products, helping to shape the commercialization strategy for new product launches.

Michael has also supported the Strategy & Business Development group, leading efforts to assess Altria's long-term business strategy and review potential M&A opportunities.

A graduate of Virginia Polytechnic Institute and State University (Virginia Tech), Michael received a B.S. in Finance in 2009 with a minor in History. He temporarily left Altria to obtain an M.B.A. from the University of Virginia in 2014. He is a Richmond native and is active in the Boy Scouts of America.

Michael Brace

Vice President and General Manager
Marlboro

Mike currently serves as the Vice President and General Manager of Marlboro where he leads our efforts to responsibly market our cigarette portfolio to adult consumers across the US in a financially disciplined way, including Marlboro - the nation's largest brand.

Prior to his current role Mike served as the Vice President of Sales for the Northeast Region where he led a team of over 350 employees responsible for selling and executing programs in over 45,000 stores spanning 14 states. He joined the Altria family of companies in 1999 as a Territory Sales Manager and held a variety of leadership positions across our Operating and Service Companies including Managing Director of Nu Mark, General Manager of John Middleton Company, Senior Director of Regulatory Planning and Section Sales Director.

He is a graduate of Penn State University's Smeal School of Business and currently serves on the board of C2 Adopt which provides adoption placement, education and support services. Mike also serves on the board of Partnership for the Future which helps high-potential high school students from challenging circumstances in the greater Richmond area transition to college.

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