We are a company closely connected to the land. We try to be good environmental stewards and maintain responsible practices for the benefit of our stakeholders, including the communities in which we operate.
We have adopted environmental policies that provide specific environmental guidance for employees. These policies address topics including air emissions; environmental assessment; hazardous materials; and waste, wastewater and storm water management.
We are managing our business to support Altria's 2016 goal targets based on a 2011 baseline:
- reduce energy use by 10 percent;
- reduce Scope 1 and Scope 2 Greenhouse Gas emissions by 20 percent;
- achieve 50 percent water neutrality;
- achieve 95 percent recycle rate from our facilities and five percent waste to landfill; and
- remove 5 million pounds of packaging materials from our products.
Philip Morris USA is fully integrated into Altria Group’s environmental management framework.
Read more about Altria’s approach to the environment
We know that cigarettes are often improperly disposed of in America. PM USA communicates with smokers on cigarette packs and through its corporate and consumer websites that cigarette butts are litter and should be disposed of properly. The company also works with others who care about this issue.
Since 2002, PM USA has collaborated with Keep America Beautiful to provide funds to research, develop and launch a Cigarette Litter Prevention Program
(CLPP). This model program consists of the following strategies:
- communicating messages and supporting education campaigns designed to increase consumer awareness that cigarette butts are litter;
- installing ash receptacles at transition points, such as outside a hotel or office where a smoker must extinguish a cigarette;
- encouraging the use of portable litter devices, so that a smoker can dispose of cigarette butts properly; and
- encouraging enforcement of existing litter laws.
In 2012, the program rolled out 195 new grant-supported programs in locations across the country. Since its inception, Keep America Beautiful has implemented the program in more than 1,200 U.S. communities.
During the past six years, CLPP consistently has cut cigarette butt litter by half based on local community measurements taken in the first four to six months after implementation, as measured by Keep America Beautiful. Survey results also showed that as communities continue to monitor the program, those reductions are sustained or even increased over time.
For example, more than 100 communities that started programs in 2011 achieved an average reduction of 48 percent that year, and increased that reduction by an additional 17 percent when measured again in 2012. Additionally, communities that implement the CLPP see a 33 percent decrease in the amount of general litter at those sites.