At Philip Morris USA, we realize that the issues surrounding tobacco are complex.
Engaging with stakeholders can help increase our understanding of the views of others and enhance our ability to help resolve those issues. We have learned through experience that external engagement with a wide variety of stakeholders can help inform our business decisions.
We have an impact on or can be impacted by stakeholders ─ from shareholders to tobacco growers, trade partners and public health organizations. Likewise, our business actions can affect or be affected by those in government and the regulatory sector, as well as the regions and towns where we live, work and do business.
PM USA's long-term business success requires us to listen to, consider and respond to the expectations that our stakeholders have of our company. Engagement informs our business strategy, enhances our planning and sharpens our decision-making.
We engage with stakeholders in a number of ways. Our employees regularly meet with retailers, growers, suppliers and adult consumers in the course of doing business. We interact with investors, media, elected officials, community leaders, public health professionals, scientists and other members of the public who are interested in tobacco issues. We also monitor news reports, attend conferences, survey public opinion and use other means to stay informed about emerging trends and views of our business. These discussions have resulted in us taking actions to address concerns raised by certain stakeholders. Examples of the results of some of these interactions can be found through the links on the right side of this page.
We apply what we learn from these interactions to:
- identify and manage emerging issues;
- inform our business processes, including our annual strategic planning and risk management processes;
- continue our efforts to align with society;
- prioritize topics and issues for both business action and reporting; and
- build a better understanding of Altria Group and its companies.