Kids should not smoke or use any tobacco products. As the largest tobacco manufacturer in the U.S., we believe we have an important role to play in helping reduce underage tobacco use.
Underage tobacco use is a complex issue for which there is no one simple solution. There is no single reason why young people engage in risky behaviors, such as experimenting with tobacco products, alcohol or drugs. Experts point to a variety of societal, environmental and personal factors that must be considered to help prevent these behaviors, and recommend a multi-faceted approach. That’s why we support a positive youth development approach to preventing underage tobacco use, emphasizing positive relationships and activities, and reducing risk factors. This approach can help kids make healthy decisions and resist a broad range of risky behaviors, such as tobacco use.
We support a variety of programs and initiatives to help reduce underage access to tobacco products
, fund organizations that provide kids with the support they need to make healthy decisions, and support the development of tools for parents to help them raise kids who don’t use any tobacco products.Learn more about our history of supporting efforts to reduce underage tobacco use.
In the late 1990s, Philip Morris USA entered into agreements with the states
that have dramatically changed the way tobacco products are marketed and sold. In June 2009, the Food and Drug Administration was given broad regulatory authority over tobacco products. PM USA supported this legislation. The law gives the FDA the authority to address a range of tobacco issues, including reducing underage tobacco use, encouraging cessation and communicating the health effects of tobacco products.
In addition to complying with legal and regulatory requirements, by following Altria’s Standards for Underage Tobacco Prevention
, PM USA also:
- identifies and adheres to applicable laws, principles and/or policies for marketing its products with the goal of responsibly marketing to the respective intended audience and limiting reach to underage audiences;
- offers retail programs with requirements and financial incentives for participating retailers to sell its products only in clerk-assisted transactions;
- educates sales and marketing employees on ways they can help prevent underage tobacco access and use;
- supports the federal law that requires all cigarettes and smokeless tobacco products to be merchandised in a clerk-assisted manner. PM USA also supports state-level youth access prevention legislation; and
- does not pay for or endorse any product placement. PM USA declines all requests to use, display or even reference its brands in movies, television shows or other public entertainment media.
Learn more about our marketing approach