Research shows that parents can influence a child’s decision not to smoke or use other tobacco products. The Search Institute's ParentFurther website is one resource to help parents.
To help and encourage parents to talk effectively with their kids about not using tobacco products and avoiding other risky behaviors, Philip Morris USA provided funding to the Search Institute to develop ParentFurther®
– an online resource for parents and other caring adults. This practical, user-friendly resource encourages proactive parenting with everyday tips and tools for a wide range of subjects, including underage tobacco use.