This section provides an overview of some of Philip Morris USA's marketing approaches for our smokeless tobacco products.
Our marketing goal is to find ways to effectively, responsibly and profitably connect our brands with adult tobacco product consumers.
Our marketing communications for Marlboro Snus are designed to appeal to the primary audience for this product: adult smokers who are interested in smokeless tobacco alternatives to cigarettes.
We want adult tobacco product consumers of our brands to purchase our brands consistently. We also want adult tobacco product consumers of competitive brands to switch to our brands.
Our marketing programs are designed to enhance brand awareness, recognition and loyalty among adult tobacco product consumers in a responsible way.
PM USA is a party to the Master Settlement Agreement (MSA) and the prior settlement agreements with Florida, Texas, Minnesota and Mississippi. The scope of these settlement agreements and many of their provisions extend both to cigarettes and smokeless tobacco products. For example, the tobacco settlement agreements' advertising, marketing and promotion restrictions extend to both cigarettes and smokeless tobacco products.