Cigarettes are addictive and cause serious diseases in smokers. There is no safe cigarette and for those concerned about the health risks of smoking, the best thing to do is quit. For those adults who continue smoking, however, Philip Morris USA is searching for ways to reduce the health risks of smoking.
Developing a consumer-acceptable cigarette that reduces the health risks of smoking is a challenging task. Our ongoing strategy is to develop and commercialize new product technologies that may reduce the risk of cigarette smoking while continuing to offer adult consumers products that meet their taste expectations.
PM USA has explored, and continues to explore, a number of reduced harm initiatives. We have learned much through our research and are applying those learnings to our ongoing efforts.
As part of PM USA’s stakeholder engagement efforts, we actively engage with the public health community on many topics, including our efforts to develop potentially reduced-harm tobacco products.