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Marketing Our Cigarettes

Programs & Promotions - Philip Morris USA

Philip Morris USA directs its cigarette brand marketing and advertising initiatives to adult cigarette smokers. We conduct a number of brand-related promotions, including one-to-one marketing activities that are held within adult-only facilities.

Philip Morris USA directs its cigarette brand marketing and advertising initiatives to adult cigarette smokers. We conduct a number of brand-related promotions, including one-to-one marketing activities that are held within adult-only facilities.

Marketing programs and promotions

PM USA directs its cigarette brand marketing and advertising initiatives to adult cigarette smokers. We conduct a number of brand-related promotions, including one-to-one marketing activities that are held within adult-only facilities.

For example, qualified adult cigarette smokers and their qualified adult guests experience life in the American West firsthand through a trip to Crazy Mountain Ranch in Montana.

Additional marketing promotions are also designed to build and strengthen our brands.  These include engaging in contests and sweepstakes.

Our consumer engagement programs, including trips to Crazy Mountain Ranch, are held at adult-only facilities. The Tobacco Settlement Agreements define an adult-only facility as a facility or restricted area that limits admittance to those who meet the minimum age at which it is legal to purchase or possess cigarettes.

Before adult cigarette smokers and their adult guests are admitted, we verify age with a valid, government-issued identification. The guest does not need to be a cigarette smoker.

The Tobacco Settlement Agreements permit participating manufacturers to distribute free samples of cigarettes in adult-only facilities. Since 1995, PM USA has voluntarily refrained from providing free samples of cigarettes to smokers for promotional purposes.

Related Resources

Learn more about Eliminating Smoking Scenes from Movies Directed at Youth.

Learn more about our marketing approach for our smokeless tobacco products.

Visit this section for more info:
Tobacco Settlement Agreements

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