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Marketing Our Cigarettes

Direct Mail - Philip Morris USA

While images of our cigarette brands are no longer part of the mass marketing landscape on billboards, Philip Morris USA continues to communicate directly with adult cigarette smokers through direct mail and by providing unique promotions and experiences.

While images of our cigarette brands are no longer part of the mass marketing landscape on billboards, Philip Morris USA continues to communicate directly with adult cigarette smokers through direct mail and by providing unique promotions and experiences.

We use our cigarette mailing list to send mailings to qualified adult cigarette smokers who have told us they would like to receive coupons, promotions and other cigarette brand offers. Smokers may remove themselves from the cigarette brand mailing list if they do not wish to receive further mailings from PM USA or its cigarette brands.

In order to qualify to receive cigarette brand mailing, an adult cigarette smoker must first certify that he or she is a smoker and 21 years of age or older. PM USA then verifies age by obtaining a legible copy of a valid government-issued identification that clearly displays the cigarette smoker’s name, address, date of birth and signature. In some cases, we verify age by using technology that accesses various third-party data sources available to confirm the cigarette smoker’s age.

The Tobacco Settlement Agreements bar the use of direct mail or any other means to offer or distribute any apparel or other merchandise that bears a tobacco brand name or logo. This prohibition does not include tobacco products themselves, materials that serve solely to advertise tobacco products, or written or electronic publications.

PM USA voluntarily stopped distributing cigarettes through direct mail in 1995.

Related Resources

Learn more about our marketing approach for our smokeless tobacco products.

Since 1990, our policy has been to deny all requests for permission to use or display our brands in any movies or television shows or other public entertainment media. Learn more.

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Tobacco settlement agreements

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