At Philip Morris USA, our marketing goal is to find ways to effectively, responsibly and profitably connect our brands with adult cigarette smokers.
The Tobacco Settlement Agreements:
- prohibit participating manufacturers from taking any action, directly or indirectly, to target youth within any settling state in the advertising, promotion or marketing of tobacco products;
- bar the use of cartoons in advertising, promotion, packaging or labeling of tobacco products;
- bar most forms of outdoor advertising, including billboards and stadium signs;
- bar most forms of transit advertisements, such as those on taxis and at bus stops; and
- prohibit the distribution of apparel or other merchandise such as caps, shirts and backpacks, bearing tobacco brand names and logos.
The Tobacco Settlement Agreements:
- do not have any specific bans or restrictions on cigarette brand advertising in magazines; but,
- do have the general restriction prohibiting the targeting of youth through the advertising, promotion or marketing of tobacco products.
We direct our cigarette brand advertising to adult cigarette smokers. Specifically, on cigarette brand advertising in magazines, we:
- discontinued advertising on the back covers of all magazines in 2000;
- adopted guidelines based on youth readership standards proposed by the Food and Drug Administration *, also in 2000; and
- placed no consumer advertising for our cigarette brands in any newspapers or magazines since 2005.
