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Market Information - Philip Morris USA

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Philip Morris USA has been in operation since 1847.  Since 1983, PM USA has been the largest cigarette manufacturer in the United States.

Philip Morris USA has been in operation since 1847. Since 1983, PM USA has been the largest cigarette manufacturer in the United States.

Our business

PM USA is focused on responsibly manufacturing and marketing its brands to adult tobacco consumers in a financially disciplined way. In 2012, PM USA's retail cigarette share was 49.8 percent.

U.S. cigarette industry volume was down an estimated 3 percent when adjusted primarily for change in trade inventory in 2012.

Our Tobacco brands

Our cigarette product portfolio is led by Marlboro. It is the number one cigarette brand in 49 states and the number one cigarette brand for men and women across all adult age groups. In 2012 Marlboro's retail share was 42.6 percent, larger than the next 11 cigarette brands combined. It was also larger than the two largest competitors, R.J. Reynolds and Lorillard, combined.

PM USA also has other strong cigarette brands in its portfolio, including Parliament, Virginia Slims, Basic and L&M. These brands have areas of regional strength and are still among the nation's best-selling cigarette brands.

PM USA also manufactures and markets Marlboro Snus, a spit-free, tobacco pouch product designed for adult smokers who are interested in smokeless tobacco alternatives to cigarettes.

Altria Group

PM USA is a wholly-owned subsidiary of Altria Group, Inc., a Virginia corporation whose common stock is traded on the New York Stock Exchange (ticker symbol MO). PM USA provides Altria with value over the long-term by focusing on Altria's four goals to:

  • Invest in Leadership
  • Align with Society
  • Satisfy Adult Consumers
  • Create Substantial Value for Shareholders
Altria's 2012 reporting segments were Smokeable Products, which includes products from PM USA and John Middleton; Smokeless Products, which includes products from U.S. Smokeless Tobacco Company and PM USA; Wine, produced by Ste. Michelle Wine Estates; and Financial Services, provided by Philip Morris Capital Corporation. Please view Altria's quarterly earnings release for current financial information.

Our Brands

PM USA is the nation's number one cigarette manufacturer with four of the ten best-selling cigarette brands.

  • Marlboro
  • Basic
  • Benson & Hedges
  • Cambridge
  • Chesterfield
  • Commander
  • Dave's
  • English Ovals 
  • L&M
  • Lark
  • Merit
  • Parliament 
  • Players
  • Saratoga
  • Virginia Slims

Cigarette Brand Market Share

This chart summarizes retail share performance for PM USA's cigarette brands for 2012. PM USA's cigarette retail share was 49.8 percent based on data from the SymphonyIRI Group/Capstone Integrated Retail Panel.*



* Cigarette retail share results are based on data from the SymphonyIRI Group, SymphonyIRI Group/Capstone Integrated Retail Panel, which is a retail tracking service that uses a sample of stores to project market share performance in retail stores selling cigarettes. The panel was not designed to capture sales through other channels, including the Internet, direct mail and some illicitly tax-advantaged outlets. Cigarettes retail share results are based on data from SymphonyIRI Group/Capstone, which is a retail tracking service that uses a sample of stores to project market share performance in retail stores selling cigarettes. The panel was not designed to capture sales through other channels, including the Internet, direct mail and some illicitly tax-advantaged outlets.

Shareholder Information

On the Altria website you will find financial information for potential and existing shareholders:

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